Project/s: Annual Report & Marketing Materials
Role: Design, Artwork & Image Retouching
Background
Youth Federation provides support for youth groups, connecting youth professionals with training programmes and providing help to young people between the ages of 5 and 29. Its communications needed to reflect its strong links with industry while supporting its work within the education sector.
The Challenge
Working with the existing logo, the challenge was to develop a simple, consistent and confident visual approach that could be applied across the organisation's communications.
The annual report contained a mixture of facts, figures and information that needed to be presented in an engaging and accessible way, without becoming overly formal or difficult to navigate.
My Role
I developed the visual approach and designed the annual report in an informative, newsletter-style format, using clear layouts and straightforward typography to break the content into manageable sections.
I was responsible for the design and artwork, including image selection and retouching, creating a clean and consistent piece that made the information easy to follow while retaining a friendly and approachable feel.
The Result
The finished annual report provided Youth Federation with a clear and engaging way to communicate its activities, achievements and key information to its different audiences, while establishing a consistent visual approach that could be carried across its wider marketing materials.