The Challenge
Anaco Systems is a specialist designer, manufacturer and installer of aluminium glazed building façades, working nationally with many of the UK's leading construction companies. After discovering my website and reviewing my design work, the client invited me to pitch against two other design agencies to develop a new corporate brochure.
During our initial discussions, it became clear that the business would benefit far more from a complete brand refresh than simply producing a new brochure. The challenge evolved into creating a modern identity and a cohesive suite of marketing materials that better reflected the company's expertise and positioned it for future growth within the B2B construction sector.
My Role
After successfully winning the pitch, I developed the complete rebrand, including the logo, stationery, corporate brochure, website and supporting marketing materials. I presented a range of creative concepts to the Marketing Manager before refining the chosen direction into a cohesive visual identity that could be applied consistently across print and digital communications.
Working closely with my web developer, print supplier and the client's marketing team, I integrated the existing photography throughout the project, creating a distinctive and visually engaging style that showcased the company's expertise while maintaining a consistent brand experience across every customer touchpoint.
The Result
The refreshed identity launched successfully and received very positive feedback from the client. The new brand provided Anaco Systems with a modern and professional image that better reflected the quality of its products and services, while creating a consistent platform for future marketing activity across print and digital media.
The project highlighted my ability to look beyond the original brief, identify opportunities to strengthen a client's brand and deliver a complete creative solution that combined strategic thinking with consistent implementation across print and digital communications.