The Challenge
Following a word-of-mouth recommendation, Cammell Laird approached me as the business expanded into new markets including nuclear power, renewable energy and heavy fabrication. The company wanted to strengthen its brand and create more consistent marketing communications that reflected the scale of its capabilities and engineering expertise.
My Role
Following a successful three-way competitive pitch, I developed the creative direction for the project and designed a new website, 40-page corporate brochure, exhibition graphics and supporting brand collateral.
Working closely with the client's marketing team throughout the project, I collaborated with developers, copywriters, print suppliers and exhibition specialists to ensure every element worked together as a consistent brand experience. With a fixed exhibition deadline, careful planning and communication were essential to deliver all materials on time while maintaining a consistently high standard of quality.
The Result
The completed project gave Cammell Laird a stronger and more consistent brand across its marketing communications, helping the business present its capabilities confidently across both established and emerging markets.
Successfully delivering the website, brochure and exhibition materials to a demanding exhibition deadline demonstrated my ability to manage complex creative projects, balancing collaboration, quality and delivery under pressure.
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