Cammell Laird
The Challenge
As Cammell Laird expanded into new markets, including nuclear power, renewable energy and heavy fabrication, the company needed a stronger and more consistent approach to its marketing communications, reflecting the scale of its capabilities and engineering expertise.
My Role
Following a successful three-way competitive pitch, I developed the creative direction and designed a new website, 40-page corporate brochure, exhibition graphics and supporting brand materials. Working closely with the internal marketing team, I collaborated with developers, copywriters, print suppliers and exhibition specialists to maintain consistency across all communications. With a fixed exhibition deadline, careful planning, attention to detail and teamwork were essential to delivering the completed materials on time.
The Result
The project established a stronger, more consistent visual presence across Cammell Laird's marketing communications, helping the company present its capabilities confidently across established and emerging markets. The website, brochure and exhibition materials were successfully delivered to deadline, demonstrating my ability to combine creative design, production artwork and effective collaboration across multiple disciplines.
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