Location: Cheshire
The Challenge
KYB Europe, a major manufacturer and supplier of automotive shock absorbers, had a number of separate websites developed independently across different European countries. This resulted in little consistency between them and made it difficult to present a unified brand and provide customers with clear access to product and distributor information.
The challenge was to bring these together into a single European website supporting nine languages, while allowing individual countries to manage their own relevant content.
The Solution
Working closely with KYB’s marketing team, I developed the initial design ideas and visual approach for a unified European website that would provide a consistent experience across all nine languages.
The project also needed to make KYB’s existing parts catalogue accessible to a wider European audience and help customers locate their nearest distributor. Working collaboratively with technical specialists, we developed practical solutions including a multilingual interface to the existing catalogue and a distributor locator integrating Google Maps with KYB’s European distributor database.
Content-managed areas also allowed individual countries to maintain relevant local news and information while remaining part of a consistent European platform.
My Role
I worked closely with KYB’s marketing team to understand the requirements, develop the initial concepts and establish the design direction for the European website.
My role focused on translating a complex set of business and user requirements into a clear and consistent digital experience. I collaborated with technical specialists on the implementation of the multilingual catalogue, content management and distributor locator functionality, while ensuring the overall design remained aligned with KYB’s established brand.
The Result
The new website created a much more consistent and accessible online presence for KYB across Europe.
Customers could access product information in their own language and more easily locate distributors, while individual countries gained greater control over their local content without compromising the consistency of the wider KYB brand.
The project is a good example of how I approach complex briefs: understanding the problem first, working collaboratively with the right specialists and finding clear, practical design solutions.