Location: Cheshire
The Challenge
Following a word-of-mouth recommendation, KYB Europe approached me to create a more consistent digital presence across its European operations. The company had a number of independently developed country websites, making it difficult to present a unified brand and provide customers with clear access to product and distributor information.
The aim was to create a single European website supporting nine language versions while allowing individual countries to manage their own local content.
My Role
Working closely with KYB's Brand Manager, I developed the creative direction and initial design concepts for the new European website. I coordinated the work of a web developer throughout the project, ensuring the design was implemented consistently across the multilingual platform while KYB provided the translated content for each language.
A key part of the project involved integrating KYB's existing parts catalogue and developing a distributor locator that enabled customers to quickly find their nearest supplier. Throughout the project, I focused on creating a clear, intuitive user experience while ensuring the website remained aligned with KYB's established brand.
The Result
The website launched successfully, providing KYB with a consistent online presence across its European operations. Customers could access product information in their own language, search the parts catalogue more easily and quickly locate their nearest distributor.
The project showcased my ability to lead the creative direction of a complex digital project, coordinate technical delivery and develop practical design solutions that balanced business requirements with user needs.