The Challenge
Luceta was a newly established supplier of photonics and related technologies to industry, universities and government laboratories. After discovering my website and reviewing my branding work, the client approached me to develop a professional identity and launch materials that would position the business as an innovative supplier at the forefront of its market.
The new brand needed to communicate quality, precision and innovation while providing a consistent foundation for the company's marketing communications from launch.
My Role
I developed the complete brand identity, including the logo, stationery, presentation folder and supporting information inserts, together with corporate brand guidelines to ensure the identity could be applied consistently as the business grew. I presented a range of creative concepts to the Managing Director before developing the chosen direction into a cohesive brand system.
The project featured metallic inks and bespoke rounded-corner print finishes, so I worked closely with my print supplier throughout production to ensure the materials achieved the high-quality finish the brand required. Careful collaboration and press checks ensured the metallic elements reproduced consistently across every application.
The Result
The business launched successfully with a distinctive and professional brand identity that reflected the innovative nature of its products and services. The client was delighted with the finished work, and the launch materials helped generate early enquiries while providing a strong platform for future marketing activity.
The project showcased my ability to combine creative branding with technical production expertise, delivering a premium identity that was applied consistently across every customer touchpoint, from concept through to the finished printed materials.