Luceta
The Challenge
As a newly established supplier of photonics and related technologies, Luceta needed a professional brand identity and launch materials that reflected its position within a highly specialised market. The identity needed to communicate quality, precision and innovation while providing a consistent foundation for the company's future marketing communications.
My Role
I developed the complete brand identity, including the logo, stationery, presentation folder, information inserts and corporate brand guidelines. Working closely with the Managing Director, I presented a range of creative concepts before developing the chosen direction into a cohesive visual identity. The project involved specialist print production techniques, including metallic inks and bespoke rounded-corner finishes. I worked closely with my print supplier, overseeing production details and carrying out press checks to ensure consistent, high-quality results across all materials.
The Result
Luceta launched with a distinctive, professional brand identity and a coordinated range of marketing materials. The client was delighted with the finished work, which helped generate early enquiries and established a consistent foundation for future communications. The project demonstrates my ability to combine creative brand development with detailed artwork and technical print production, taking a design from initial concept through to finished materials.