Artisan Media
The Challenge
As a newly established business producing woodworking courses and educational content, Artisan Media needed a professional brand identity that could be applied consistently across its publications, training materials and marketing communications. The identity needed to appeal to woodworking enthusiasts and learners while providing a flexible foundation for the company's growing range of educational products.
My Role
I developed the brand identity and applied it across the company's educational publications and marketing materials, including the design of a comprehensive 400-page woodworking guide. Working closely with the client and a woodworking expert responsible for the course content, I created clear, engaging publication layouts that presented detailed technical information in an accessible and visually consistent format. I also produced comprehensive brand guidelines for the company's in-house artworker, ensuring the identity could be applied consistently across future publications and marketing materials.
The Result
Artisan Media launched successfully with a professional brand identity and a coordinated range of educational products and marketing communications. The client was delighted with the finished work, which supported the commercial launch of its woodworking courses. The project demonstrates my ability to combine brand development, editorial design and detailed publication artwork, while collaborating with others and establishing clear guidelines for ongoing design production.