Hospice of the Good Shepherd
The Challenge
To mark the 25th anniversary of its Light Up A Life campaign, the Hospice of the Good Shepherd needed a cohesive fundraising campaign that would raise awareness, encourage donations and communicate the vital support it provides to patients and their families. The campaign required a consistent visual identity across print and digital communications, engaging the local community in a sensitive and meaningful way.
My Role
Working closely with the Hospice's fundraising team, I helped develop the campaign's visual direction and applied it across a range of materials, including posters, leaflets, banners, social media graphics and a dedicated web page. I was responsible for design and artwork, ensuring a consistent visual approach across all materials. Collaboration with the fundraising team and print suppliers was essential to delivering the campaign within a limited budget and demanding timescale. Throughout the project, particular care was taken to create engaging communications that encouraged support while remaining sensitive to the nature of the Hospice's work.
The Result
The campaign was successfully delivered and received very positive feedback from the Hospice. Most importantly, it raised more than £80,000 against an original target of £20,000 — exceeding the fundraising target fourfold. The consistent campaign identity helped raise awareness, encourage donations and strengthen community engagement, contributing to one of the Hospice's most successful Light Up A Life campaigns.